I was recently approached by a client of mine that wanted me to create a logo for his softball team. I have done some logo work for this client in the past, but this time he came with the most ingenious idea. It was one of those ideas that make you say, “Why didn’t I think of that?” But, I can still take credit for making it all possible.
The idea behind the logo was to take an old photo of the client’s grandfather in a batting stance, in full baseball get up, and cut him from the photo to essentially make a logo out of him. This is very comparable to the Jordan logo for instance. The client just wanted a silhouette figure of his grandfather that could easily be put on his team’s softball jersey, and maybe a softball hat, and why not a hoodie while we are at it.
All-in-all, this was a relatively easy design to make using Photoshop. I simply cut the grandfather from the photo using the lasso tool and then smoothed some of the harsh edges with a layer mask. Then filling the figure with color finalized the design. Piece of cake! The hardest part was making a design to show this process and creating samples of what the logo could look like on different articles of clothing as seen in the design above. I also included sample swatches to match the client’s desired color scheme and text to specify logo locations and where it was to be placed on the clothing by either a screen printing process or embroidery.
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